Adventure tourism is a travel or exploration with a certain amount of risk faced for duration of the travel. Adventure tourism comprises several activities such as rafting, paragliding, caving, skiing, cycling, climbing, and hiking. Moreover, according to the U.S. Adventure Travel Trade Association (ATTA), adventure travel may consist of cultural exchange, physical activities, and connecting with nature. Tourism is the most rapidly expanding sector, of which adventure tourism is one of the most rapidly expanding segments.
Global Adventure Travel Market – Competition Landscape
Thomas Cook Group
Founded in 1841, Thomas Cook Group is headquartered in London, the U.K. The company is engaged in offering leisure travel service that consists of adventure travels. The company operates in more than 17 countries. Additionally, the company has around 105 aircraft, more than 200 owned brands, and 22 million customers all over the world.
Incorporated in 1990, G Adventure is based in Toronto, Canada. The company specializes in adventure travel and social enterprise. The company offers various travel styles such as classic tours, National Geographic Journeys, 18-to-Thirtysomethings Tours, wellness tours, active tours, rail tours, marine tours, local living tours, family tours, and private travel. G Adventure has presence in more than 28 countries across the world.
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Mountain Travel Sobek
Based in Emeryville, California (the U.S.), Mountain Travel Sobek has experience of more than 50 years in international adventure travel. The company offers various types of adventure travels with different activity levels such as Level 1, Level 2, Level 3, Level 4, and Level 5. Moreover, the company provides activities such as cruising, cultural exchange, family adventure, hiking and trekking, rafting and kayaking, wellness, wildlife and safari, and women’s adventure. Mountain Travel Sobek has presence across the globe.
Major companies operating in the global adventure travel market are Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Cox & Kings Ltd., Jet2holidays.com, Lindblad Expeditions, Oku Japan, Scott Dunn Ltd., Tauck, TCS World Travel, Thomas Cook Group, G Adventures, Audley Travel, Exodus Travel, Intrepid Group, and Urban Adventures.
Global Adventure Travel Market – Driver
Growing Government initiatives
With growing inclination of travelers toward adventure activities, the demand for adventure travel services is rising rapidly across the world. Moreover, substantial increase in government initiatives in the form of private and public partnerships to encourage tourism is likely to drive the global adventure tourism market in the next few year. On the other hand, rise in the penetration of social media is projected to provide immense opportunities to the market during the forecast period. Furthermore, Americas and Europe collectively hold a major share in the global adventure travel market. The market in Asia Pacific is projected to expand at the maximum rate during the forecast period.